If there is one thing you commit to doing to help grow your business, it would be to commit to producing regular content.
1. Shows people ways they can work with you: Oftentimes, people aren’t even aware of your services or area of expertise. They may know you have your own business but don’t necessarily understand what you do. When you post messages about specific topics, people get a clear idea of what you do and why they may need your services.
2. Position yourself as an expert: When you start educating your audience, they start perceiving you as an expert in your field. When they come across someone who is struggling with something you’ve written about, they will refer this person to you and/or your article.
3. You learn and grow: The more topics you research, outline and discuss with your audience, the more knowledgeable you become. Plus it helps you speak more professionally about topics once you’ve organized your ideas around them.
4. Repurposing: There are so many ways to use the content you create. Once you organize your ideas and create a blog post, you can share on social media, with your newsletter list and your website.
You can also create videos, offer free gifts on your web page, create eBooks, share in publications, create workbooks for your clients, and so much more!
Creating rich content is one of the best things you can do to grow your business!
Want to learn a simple formula for how to create and share free content that ends with more calls in your calendar without having to chase down leads. Call me today for a free discovery call!